Why Everything You Know About Buying TV Advertising Just Changed!

By Mark Eberra M.A.

If you are a media buyer, marketer, or television advertiser everything you thought you knew about buying TV commercials just became obsolete. It all begins with the demise of the CPM and the inevitable rise of a revolutionary breakthrough called the GSI™.

Since it’s inception, the economic engine that runs television has been the TV Commercial which is sold on a cost per thousand viewers, or CPM.

Let’s take the iconic example of the Super Bowl, the most expensive advertising in television. You can pay over four million dollars for a single commercial, and the TV network airing the game will tell you more than 100 million people are watching.

In order to make a profit you would need to sell over four million dollars worth of products as a result of your commercial.

And we are talking about an increase in sales, not the normal four million or so you would have made that day anyway. Otherwise what’s the point of advertising?

Not in any other business would a company make an investment and not expect a greater return than what was put in.

Yet that is exactly what happens every time a business spends money on a TV commercial, based on a CPM or cost per thousand viewers.

Now the TV networks will say you are paying for exposure to viewers, but if you are not making a guaranteed increase in sales you might as well be throwing your money out the window.  Yes you might get a lot of attention with all those dollars floating in the air, but at the end of the day you will have people taking your money and no sales to show for it.

Yet companies are expected to spend 70 billion dollars on TV advertising in 2015, in the USA alone!

So what is a bottom-line-driven, results-oriented company that wants to make a profit on its TV advertising to do?

Introducing the GSI™, (Guaranteed Sales Increase.)

Quite simply, the GSI™ provides your company a guaranteed sales increase for everything you advertise on TV.

The GSI™ was invented by Mark Eberra, Founder,Chairman, and C.E.O. of One Billion Live Inc., the exclusive provider of the Guaranteed Sales lncrease, Algorithm, GSI™ ( US Pat Pending)

The GSI™ is the equivalent of E = mc 2 for the advertising world.

GSI™ = an explosion in massive sales and profits for the company that is fortunate enough to be granted the rights to its use.

Here is how to get started

STEP ONE: Ditch Your CPMs

In the old model of television, whenever you buy TV advertising your purchase price is based on what is called a Cost Per Thousand viewers, more commonly referred to as a CPM. In other words you pay for every 1,000 viewers you hope will be watching TV at the time your commercials run. That model has existed for over 60 years, and as everyone knows, that emperor has no clothes. The difference between a CPM and a GSI™ is the CPM costs, and the GSl™ pays. So stop buying CPMs right now.

STEP TWO: Get a GSI™ Everytime You Buy.

With the new GSl™ you can purchase television advertising with a Guaranteed Sales Increase, or what is known as a GSI™. With a GSI™ you receive a guaranteed increase in sales for everything you advertise on TV.

For example, if you advertise a cola product and want to see an increase in sales of one million units of cola during your national TV commercials, those sales are guaranteed. If you don’t make the increase of one million sales, your commercials run for free. No money up front and no risk to your business. Remember, no matter how big the game, program, or TV network is if they are selling you advertising without a GSI™ you might as well just give away all your money.


Q: How do you guarantee our sales increase?

A: Mark Eberra, of Magicneering™ Media invented an algorithm that can determine precisely how many sales will be made from a television commercial. For example, you may desire to increase your sales by a billion units a day. We will then input specific data that we obtain from you into our algorithm and the output will be the exact number of sales that can be guaranteed. Now it may be that based on the data you provided we can only guarantee an increase of 500 million sales a day. If this amount is desirable we would then run your commercials on TV. You make the 500 million sales and then you pay us as agreed. If you do not make the 500 million sales your commercials run for free.







Published by

Magicneering™ Media Blog

MARK EBERRA Chairman of the Board, CEO, and Founder ONE BILLION LIVE Inc. Mark Eberra is an American Businessman, Entrepreneur, Educator, Author, and Inventor. In the early 1990’s, before the wide spread use of the Internet, before Facebook, Google or even a world wide web browser; Mark began his life long career as a pioneering Entrepreneur and launched the first email marketing company in the world. It all began while working on an interdisciplinary Ph.D involving neuroscience and adult learning. Mark wrote an article titled The Top Ten New Breakthroughs in Adult Learning for the 21st Century, and emailed it to what was then called an Internet List Serve on Education. With the success of his email marketing campaign he received worldwide fame and recognition, and requests from across the country, to speak and lecture from public and private organizations. Mark published his results and idea for the first Email Marketing Company on Usenet, the precursor to the World Wide Web. He later registered insideconnect.com and emailconnections.com to prepare for what he believed would be the commercialization of the Internet. He found himself in the position of an Internet Marketing guru, flooded with requests for more information from people around the world, seeking advice on online businesses, marketing and advertisement. Many of Mark’s former students became profitable after starting companies for bulk mass email and launching early websites for conducting business. As old academia clashed with the new wave of entrepreneurs over the future and use of the Internet in marketing, Mark formed D.E.M.M.A., The Direct Electronic Mail Marketers Association. This Association provided rules, ethics, and a vision for how the Internet could become a commercial enterprise. While working as a Professor of Computer Science, Mark watched with interest as the dot.com era emerged, and corporate giants such as AOL, Microsoft, and Google started to organize and dominate the Internet. The small niche email marketing industry Mark helped usher in soon gave way to the rise of large publicly traded Internet companies with billion dollar IPOs. Mark retired to write poetry and publish books about his own philosophy for living life, called Magicneering™, Living, Laughing, and Loving Life. The phrase, Live, Laugh and Love, took on a life of its own and became part of the global lexicon. He went on to write several children books, creating lovable characters such as Debbie the Laughing Dolphin, and producing shows for broadcast television. However, Mark never gave up his marketing pursuits. Relying on his computer expertise and drawing on his academic roots in brain science and neuro networks, Mark began work on the Holy Grail of advertising, Guaranteed Sales. Over a 10 year period, he secretly developed, tested and perfected a polymathic algorithm that would determine with 100 percent certainty the number of sales that would result from running an advertisement. Originally designed for television, he was able to expand the process to all forms of media. On January 22nd of 2015, nearly 25 years after Mark first introduced email marketing to the world, he published the GSI™ Guaranteed Sales Increase on his Magicneering™ Media blog. In keeping with his legacy of being an innovator and leader, Mark founded ONE BILLION LIVE Inc. (OBL), a Global Live Stream Broadcasting Network launching in 4th quarter 2016. ONE BILLION LIVE will be able to launch with a live audience of 1 Billion people. The network is the exclusive licensee of the GSI™ (Patent Pending) making it the only network in the world that can provide guaranteed sales increases to its advertisers. To contact Mark Eberra and get more info on OBL, go to WWW.ONEBILLIONLIVE.COM

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