By Mark Magic Eberra M.A.
Recently an Internet Marketing Company pitched me that if I advertised thru their Programmatic Ad Exchange, they could guarantee me 1 million impressions.
Ignoring for the moment the meaning of such abstract terminology as Programmatic and Impressions, I imagined what such a result would mean in the real business world.
Let’s just say l bought this newfangled Programmatic Ad Exchange thingy. And lo and behold l received my 1 million impressions.
I could see myself happily going to the bank to make a deposit and the scene going something like this;
Mark: Good afternoon, l would like to make a deposit!
Bank Teller: Sure, how much would you like to deposit today?
Bank Teller: Yes sir, 1 million dollars!
Mark: Umm ..no, that’s 1 million impressions.
Well, l am sure you can imagine the bank not being very impressed! Yet businesses buy advertising just this way everyday, presumably to make money, then settle for results they can’t deposit in the bank.
This same scenario could easily take place if you substituted the term “impressions” for views, clicks, ratings, GRPs, CPMs, C1, C3, C7, or any of the ever increasingly new and complex jargon that is proliferating the advertising world, with no end in sight.
In this new world order where everyone from Internet web sites to television networks are trying to wrestle billions of real world dollars from the coffers of marketers the only currency that counts is the one every business depends on, sales!
Sales are what every business needs and wants. It is as American as apple pie. Add a GSI™ , ( Guaranteed Sales Increase ) for every product a business advertises, and you have the vanilla ice cream on top of the American dream.
Now imagine a new scenario in which the advertiser gets exactly what he or she wants.
Advertiser: We want to run an Ad, and need to get an increase in sales of 1 million dollars in the next 30 days, can you guarantee it?
Mark: Let me run the numbers thru our GSI™ Pat. Pend. Algorithm.
[ Short time later ]
Mark: Yes we can!
Advertiser: Make it happen!
:: In less than 30 days time of running your Ad you receive a check for one million dollars ::
Now that’s the way Advertising should work. And that’s the way it does work with the power of the GSI™ Guaranteed Sales Increase.
No tricks, or confusing jargon, just good old fashion honest cash, the real currency of advertising.
Because at the end of the day, money talks, and the rest walk. And you can take that to the bank!
© 2015 Mark Magic Eberra
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