GSI™ : Advertising Currency You Can Take To The Bank

By Mark Magic Eberra M.A.

Recently an Internet Marketing Company pitched me that if I advertised thru their Programmatic Ad Exchange, they could guarantee me 1 million impressions.

Ignoring for the moment the meaning of such abstract terminology as Programmatic and Impressions, I imagined what such a result would mean in the real business world.

Let’s just say l bought this newfangled Programmatic Ad Exchange thingy. And lo and behold l received my 1 million impressions.

 I could see myself happily going to the bank to make a deposit and the scene going something like this;

 Mark: Good afternoon, l would like to make a deposit!

 Bank Teller: Sure, how much would you like to deposit today?

 Mark:1 million.

 Bank Teller: Yes sir, 1 million dollars!

 Mark: Umm, that’s 1 million impressions.

 Well, l am sure you can imagine the bank not being very impressed! Yet businesses buy advertising just this way everyday, presumably to make money, then settle for results they can’t deposit in the bank.

This same scenario could easily take place if you substituted the term “impressions” for views, clicks, ratings, GRPs, CPMs, C1, C3, C7,  or any of the ever increasingly new and complex jargon that is proliferating the advertising world, with no end in sight.

In this new world order where everyone from Internet web sites to television networks are trying to wrestle billions of real world dollars from the coffers of marketers the only currency that counts is the one every business depends on, sales!

Sales are what every business needs and wants. It is as American as apple pie. Add a GSI™ , ( Guaranteed Sales Increase ) for every product a business advertises, and you have the vanilla ice cream on top of the American dream.

 Now imagine a new scenario in which the advertiser gets exactly what he or she wants.

 Advertiser: We want to run an Ad, and need to get an increase in sales of 1 million dollars in the next 30 days, can you guarantee it?

 Mark: Let me run the numbers thru our GSI™ Pat. Pend. Algorithm.

 [ Short time later ]

 Mark: Yes we can!

 Advertiser: Make it happen!

 :: In less than 30 days time of running your Ad  you receive a check for one million dollars ::

 Now that’s the way Advertising should work. And that’s the way it does work with the power of the GSI™ Guaranteed Sales Increase.

 No tricks, or confusing jargon, just good old fashion honest cash, the real currency of advertising.

Because at the end of the day, money talks, and the rest walk. And you can take that to the bank!

 © 2015 Mark Magic Eberra


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Magicneering™ Media Blog

MARK EBERRA Chairman of the Board, CEO, and Founder ONE BILLION LIVE Inc. Mark Eberra is an American Businessman, Entrepreneur, Educator, Author, and Inventor. In the early 1990’s, before the wide spread use of the Internet, before Facebook, Google or even a world wide web browser; Mark began his life long career as a pioneering Entrepreneur and launched the first email marketing company in the world. It all began while working on an interdisciplinary Ph.D involving neuroscience and adult learning. Mark wrote an article titled The Top Ten New Breakthroughs in Adult Learning for the 21st Century, and emailed it to what was then called an Internet List Serve on Education. With the success of his email marketing campaign he received worldwide fame and recognition, and requests from across the country, to speak and lecture from public and private organizations. Mark published his results and idea for the first Email Marketing Company on Usenet, the precursor to the World Wide Web. He later registered and to prepare for what he believed would be the commercialization of the Internet. He found himself in the position of an Internet Marketing guru, flooded with requests for more information from people around the world, seeking advice on online businesses, marketing and advertisement. Many of Mark’s former students became profitable after starting companies for bulk mass email and launching early websites for conducting business. As old academia clashed with the new wave of entrepreneurs over the future and use of the Internet in marketing, Mark formed D.E.M.M.A., The Direct Electronic Mail Marketers Association. This Association provided rules, ethics, and a vision for how the Internet could become a commercial enterprise. While working as a Professor of Computer Science, Mark watched with interest as the era emerged, and corporate giants such as AOL, Microsoft, and Google started to organize and dominate the Internet. The small niche email marketing industry Mark helped usher in soon gave way to the rise of large publicly traded Internet companies with billion dollar IPOs. Mark retired to write poetry and publish books about his own philosophy for living life, called Magicneering™, Living, Laughing, and Loving Life. The phrase, Live, Laugh and Love, took on a life of its own and became part of the global lexicon. He went on to write several children books, creating lovable characters such as Debbie the Laughing Dolphin, and producing shows for broadcast television. However, Mark never gave up his marketing pursuits. Relying on his computer expertise and drawing on his academic roots in brain science and neuro networks, Mark began work on the Holy Grail of advertising, Guaranteed Sales. Over a 10 year period, he secretly developed, tested and perfected a polymathic algorithm that would determine with 100 percent certainty the number of sales that would result from running an advertisement. Originally designed for television, he was able to expand the process to all forms of media. On January 22nd of 2015, nearly 25 years after Mark first introduced email marketing to the world, he published the GSI™ Guaranteed Sales Increase on his Magicneering™ Media blog. In keeping with his legacy of being an innovator and leader, Mark founded ONE BILLION LIVE Inc. (OBL), a Global Live Stream Broadcasting Network launching in 4th quarter 2016. ONE BILLION LIVE will be able to launch with a live audience of 1 Billion people. The network is the exclusive licensee of the GSI™ (Patent Pending) making it the only network in the world that can provide guaranteed sales increases to its advertisers. To contact Mark Eberra and get more info on OBL, go to WWW.ONEBILLIONLIVE.COM

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