By Mark Magic Eberra M.A. ©2015
It’s about to happen in publicly traded companies all across the country. Soon the CEO, CFO, & CIO will gather around a speaker phone in the corporate confence room for that quarterly ritual known as the Earnings Call. With that being the case it’s time to look at how marketing and advertising efforts increase the value or share price of your company’s stock.
Any company can directly effect stock price by employing a GSI™, which stands for Guaranteed Sales Increase for every product advertised on television or any media.
However it’s a strange irony that the Wall Street Journal reported on July 15, share prices for Advertising companies are slipping.
According to WSJ, “in April Omnicom’s shares are down 7% and Interpublic’s shares have slipped 11%.”
And it’s not just the Ad agencies that have their shares slipping, it’s the networks that air the ads that are being affected as well.
According to the Journal, “Magna Global, an ad-buying unit of Interpublic Group, expects Ad commitments for broadcast networks to fall 10% this upfront.”
You can bet that if ABC, CBS, NBC, and FOX take a 10% decline in sales, investors are going to want answers!
Yet these same Advertising companies have it within their power to offer the GSI™, which would increase their own share price, as well as increase the stock price of their clients.
Here’s how it’s done. First a publicly traded company deciding to use the GSI™ for its advertising campaign should test it out in private. This simply means you don’t announce the test to the public. It’s best to wait until actual sales increase and are verified and counted.
For example, set a goal to sell a million units of a particular brand of shampoo over the weekend.
Run your shampoo Ads on television, or any media you choose.
The Media companies that buy your air-time/space, create your ads, and run the Ads, should all provide you a GSI™ stating you will make one million increased sales over the weekend.
And ideally you shouldn’t have to pay any money upfront for your Ad time or space. The media company should just run your Ads and allow you to make your GSI™, Guaranteed Sales Increase.
Next with your 1 million new sales in hand as proof it’s time to go public and roll out a global marketing campaign to increase sales by the billions!
At this juncture it’s important to notify all investors that your company is using a GSI™, Guaranteed Sales Increase for the particular products advertised.
ln most countries a company can’t make a decision that will directly affect it’s stock price without notifying all shareholders at the same time. This is to prevent any conflict with insider trading or inside information laws.
Particularly take time to send a press release to all analysts that cover your industry, especially those that will be on the next quarterly earnings call.
As earnings from sales increase so will stock prices. On the next earnings call you will have the distinct pleasure of informing investors that earnings have increased as a direct result of your marketing and advertising spend. And you will be the company hero!
Then take your team to lunch and celebrate for having the foresight and wisdom to test and use the GSI™!
Before You Buy Get a GSI™!
Attend a live lecture and Q&A by pioneering inventor Mark Eberra titled
GSI™ THE WORLD’S MOST VALUABLE EQUATION: Why Your Job Depends On It
Get info and buy tickets at