The Internet Is The Emperor of Advertising, and The Emperor Has No Clothes!

By Mark Magic Eberra M. A.
© 2015

Back in the early 1990’s when l opened the first email marketing company in the world, and ushered in the era of Internet Marketing l will never forget what one of my first clients said to me.

His name was Jeff and he said, “Mark we want to make money too!”

You see l had just sent out an email for his business to a targeted list of prospects, that had all subscribed to receive email ads.

So, l asked him if he made any sales. And my customer replied, “Yes l made several sales but my Advertisment cost more than what l made in sales. You are the only one that made a profit!”

Well, l was quite taken back, and after a moment l politely explained that no one in the world could do what he was asking, which was guarantee increased sales for advertising a product.

Nonetheless that was the expectation of nearly all my clients! High expectations indeed.

Flash forward 25 years later and oh my how things have changed.

CMO Today, the blog of the Wall Street Journal, reported that Facebook would soon only charge advertisers if their Ads could be seen.

According to CMO WSJ, ” Facebook will soon give marketers the option to pay only if entire ad units appear on users’ screens..”

To which my initial reaction was, ” What The #&$@?”  “You mean to tell me Facebook, whose founder is one of the richest people on the planet, makes all those billions by charging for Ads no one can see, and everyone is ok with that?”

If l had dared tried to pull that back in 1990, there would have been a mob outside my home with pitchforks and burning torches, and justifiably so!

Well, to be fair to Facebook, CMO WSJ did report that FB was trying to rectify the situation.  According to the blog, ” Marketers will likely have to pay a premium for the option, which will apply to both display and video ads. Facebook is still ironing out the details”

So apparently soon Facebook will only charge you if your Ad can be seen. But you will have to pay extra for the privilege!

I know Facebook is not the only one guilty of such practices. Google, Youtube, and many other online sites have made similar confessions.

Well, l have never forgotten the desire and demand from my first clients for guaranteed sales. Indeed it’s been a burning drive and focus of mine for at least the last 10 years. And l say it’s high time we started giving clients what they want and need.

I know it can be done because l invented the Algorithms and technology that makes it possible. It’s called the GSI™ Guaranteed Sales Increase!

And today l invite every media company in the world to join  in making the GSI™ the one metric for every screen. And if anyone in the world can do it better than us, we welcome that challenge too!

But whatever technology we use or invent in the future let’s leave the smoke and mirrors Ad games behind and move forward on guaranteed sales increases for all! Our clients, our shareholders, and the world deserve it!


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Published by

Magicneering™ Media Blog

MARK EBERRA Chairman of the Board, CEO, and Founder ONE BILLION LIVE Inc. Mark Eberra is an American Businessman, Entrepreneur, Educator, Author, and Inventor. In the early 1990’s, before the wide spread use of the Internet, before Facebook, Google or even a world wide web browser; Mark began his life long career as a pioneering Entrepreneur and launched the first email marketing company in the world. It all began while working on an interdisciplinary Ph.D involving neuroscience and adult learning. Mark wrote an article titled The Top Ten New Breakthroughs in Adult Learning for the 21st Century, and emailed it to what was then called an Internet List Serve on Education. With the success of his email marketing campaign he received worldwide fame and recognition, and requests from across the country, to speak and lecture from public and private organizations. Mark published his results and idea for the first Email Marketing Company on Usenet, the precursor to the World Wide Web. He later registered and to prepare for what he believed would be the commercialization of the Internet. He found himself in the position of an Internet Marketing guru, flooded with requests for more information from people around the world, seeking advice on online businesses, marketing and advertisement. Many of Mark’s former students became profitable after starting companies for bulk mass email and launching early websites for conducting business. As old academia clashed with the new wave of entrepreneurs over the future and use of the Internet in marketing, Mark formed D.E.M.M.A., The Direct Electronic Mail Marketers Association. This Association provided rules, ethics, and a vision for how the Internet could become a commercial enterprise. While working as a Professor of Computer Science, Mark watched with interest as the era emerged, and corporate giants such as AOL, Microsoft, and Google started to organize and dominate the Internet. The small niche email marketing industry Mark helped usher in soon gave way to the rise of large publicly traded Internet companies with billion dollar IPOs. Mark retired to write poetry and publish books about his own philosophy for living life, called Magicneering™, Living, Laughing, and Loving Life. The phrase, Live, Laugh and Love, took on a life of its own and became part of the global lexicon. He went on to write several children books, creating lovable characters such as Debbie the Laughing Dolphin, and producing shows for broadcast television. However, Mark never gave up his marketing pursuits. Relying on his computer expertise and drawing on his academic roots in brain science and neuro networks, Mark began work on the Holy Grail of advertising, Guaranteed Sales. Over a 10 year period, he secretly developed, tested and perfected a polymathic algorithm that would determine with 100 percent certainty the number of sales that would result from running an advertisement. Originally designed for television, he was able to expand the process to all forms of media. On January 22nd of 2015, nearly 25 years after Mark first introduced email marketing to the world, he published the GSI™ Guaranteed Sales Increase on his Magicneering™ Media blog. In keeping with his legacy of being an innovator and leader, Mark founded ONE BILLION LIVE Inc. (OBL), a Global Live Stream Broadcasting Network launching in 4th quarter 2016. ONE BILLION LIVE will be able to launch with a live audience of 1 Billion people. The network is the exclusive licensee of the GSI™ (Patent Pending) making it the only network in the world that can provide guaranteed sales increases to its advertisers. To contact Mark Eberra and get more info on OBL, go to WWW.ONEBILLIONLIVE.COM

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